NEWS: Disney Announces Changes To TV Branding
According to Deadline, Disney Branded Television is rebranding itself as Disney Kids & Family.
©Disney
This name change comes after a review by Debra O’Connell, who added oversight of the Ayo Davis-led division as part of her promotion to Chairman of Disney Entertainment Television this past March. The two shared this news in a note to Disney Branded Television creative partners.
The change reflects the nature of the division’s content and the audience it focuses on across Disney+, Disney Jr., Disney Channel, and digital platforms.
©Disney
Some of the shows included with the new Disney Kida & Family are:
- Mickey Mouse Clubhouse
- Descendants
- Wizards Beyond Waverly Place
- Percy Jackson and the Olympians
- Vamparina
- Marvel’s Avengers: Mightiest Friends
- Cars: Lightning Racers
- Sofia the First: Royal Magic
- Phineas & Ferb
- Doc McStuffins
- Camp Rock
©Disney+
This also includes third-party or acquired content like Bluey and SuperKitties. All of the shows were made with an eye towards franchising the intellectual property (IP) across the Disney ecosystem with product extensions like toys and clothing, experiences like Disney Parks, cruises, and tours, along with music like soundtracks and concerts.
©Disney
It generally serves preschoolers through Disney Jr., ages 6 to teenagers with animation and live-action shows on Disney Channel, and families with co-viewing programs on Disney+ like Percy Jackson and Hannah Montana.
©Disney
“Our new name better reflects the creativity, ambition and storytelling we’re known for, while bringing greater clarity to the creative community about who we are and what we create,” OConnell and Davis wrote. “While our name is changing, our commitment to great storytelling — and to all of you — remains exactly the same.”
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