“We Are Watching Very Closely What Our Guests Are Telling Us.” Josh D’Amaro Comments on Affordability at Disney Parks

Josh D’Amaro, Chairman of Disney Experiences, recently participated in a Q&A session at the MoffettNathanson Media, Internet & Communications Conference on May 14th, 2025. During the Q&A session, he commented on the affordability of Disney.

Josh D’Amaro at Destination D23, 2023 ©Disney

A Disney vacation is not cheap, but how does Disney feel about the affordability of its own parks? We have some thoughts directly from the Chairman of Disney Experiences, so let’s dive in!

D’Amaro began the session by pointing out that Disney believes that for every one theme park visitor they have, there are ten more who want to come but haven’t had the opportunity yet. In fact, he stated that Disney believes there are half a billion consumers who have the income and affinity for Disney to visit one of its theme parks.

EPCOT

The key message from D’Amaro was “Deliver great value.” D’Amaro focused on the subject of value when discussing affordability at Disney. He mentioned how there are very few places in the world where you can have a 10-, 12-, or 16-hour experience with the amount of value the Disney parks offer. He explained that you can experience the best stories on full display in front of you, world-class attractions, Broadway-style entertainment, an array of food options, opportunities to meet your favorite characters, and end the day with a fireworks show. He stated that there is “literally nothing like it in the world. We’re always making sure that we’re delivering value to every one of our guests that comes into one of our experiences or theme parks.”

Sleeping Beauty Castle in Disneyland

He further emphasized that they feel very good about the value that the Disney parks can deliver around the world. Disney is trying to offer flexibility and as many options as possible so guests can choose what works best for their budget. D’Amaro pointed out that you can still go to Disneyland today for $104 (on select days throughout the year), the same price as in 2018 or 2019. You can also choose to book a cheaper hotel to keep the price for the vacation lower. Of course, many add-ons and more expensive hotels are available, but he emphasized that guests can create a lower-cost vacation with their choices. 

Disney’s Animal Kingdom

Josh D’Amaro wants fans to know they have options for their Disney vacation. Visitors can pick and choose which experiences they want to include in their vacation so they can fit their budget. If a visitor has a tighter budget, they can opt for tickets without the Park Hopper add-on, choose to stay at a Value Resort, and minimize the number of table service meals. On the other hand, there are also lots of options for a more luxurious stay that guests can choose if they have a larger budget. Josh D’Amaro stated that the key for Disney is providing that flexibility so visitors can curate their vacation to fit their wants and needs. Additionally, utilizing seasonality in their pricing has helped allow more families to visit for cheaper prices during periods of low demand.

Disney California Adventure

On top of that flexibility, they want to provide great value for visitors. Per D’Amaro, the value of the vacation is a huge focus for Disney, and he added that Disney knows they are providing that value because that is what guests are telling them. Disney is reportedly closely monitoring guest experience and feedback to ensure that visitors have a good experience and remain advocates for the parks after they leave. D’Amaro said, “We are watching very closely what our guests are telling us.” Disney wants guests to return and to spread the word about the great time they had at the Disney parks.

Magic Kingdom

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What do you think about Josh D’Amaro’s comments about Disney and affordability? Let us know in the comments!

The post “We Are Watching Very Closely What Our Guests Are Telling Us.” Josh D’Amaro Comments on Affordability at Disney Parks first appeared on the disney food blog.

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