NEWS: Ads are Coming to Disney+ Later this Year

Disney+ hasn’t had ads on its service since launching in 2019, but that is about to change.

©Disney

We had heard the company discuss ads on its streaming service in the past. Back in September, CEO Bob Chapek said that at that time, they were keeping things the way they are (with no ads), but that it was a possibility advertising on Disney+ may change in the future. And, it looks like that is now changing.

Disney+ will be introducing an ad-supported subscription offering in late 2022, according to a press release from the company. This will be in addition to its subscription option without ads. The streaming service also plans to expand internationally in 2023.

©Disney

“Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone – consumers, advertisers, and our storytellers,” said Chairman of Disney Media and Entertainment Distribution, Kareem Daniel.

Disney+ Streaming Service

Disney already has two ad-supported streaming services — Hulu and ESPN+. The company says that the advertising coming to the new tier of this Disney+ subscription will be driven by advertising that is contextually relevant to viewers.

©Hulu

CEO Bob Chapek had previous said that advertising would look very different on Disney+ than it would on Hulu because of the child focused audience. But now, with new parental controls in place due to new, more mature content on the service, we wonder if that statement still holds true.

Disney+ Streaming Service

This new tier with ads is viewed as a building block in Disney+’s path to achieving its long-term goal of 230-260 million subscribers by Fiscal Year 2024. The specific launch date and price of the new tier will be announced at later date. Stay tuned to DFB for more Disney news and updates.

Click here to learn more about the current number of subscribers to Disney+

Check out the WORST Disney World changes in our video below:

Join the DFB Newsletter to get all the breaking news right in your inbox! Click here to Subscribe!

 Would you use buy a Disney+ subscription with ads for a lower price, or are you sticking to the ad-free tier of the streaming service? Tell us in the comments.

The post NEWS: Ads are Coming to Disney+ Later this Year first appeared on the disney food blog.

from the disney food blog https://ift.tt/SPvAXgK